Brand Auditing Workshop (webinar)
Is it your logo? Is it your vehicle wrap? Is it your website? Where does your brand live and what does it actually do for your company? Does your brand actually matter?
In this session, we will explore the concept of brand and branding as an emotional entity within the mind of your client. We will do a deep dive into the psychology behind branding and what it means to have your company identity be holistic and aligned.
We will provide the tools for you to audit your own brand with a critical eye and find opportunities to improve your company presence in the marketplace. Thus, being more competitive.
Whether your brand is in its early years or well established, it is important to the health of your company to conduct these audits to ensure your brand is moving in the direct you want.
Upon completion of this course, you will;
- understand the human psychology behind “branding”
- obtain key tools and branding exercises to complete your own company brand audit
- create or refocus your company “why”
- remove assumptions behind your advertising and communication efforts
- understand the value of brand and the difference between branding and marketing
Michael Marsland-Root, Owner + Creative Director, Red Five Creative
Michael has over 25 years of Marketing, Sales and Branding experience. He is the owner and Creative Director of Red Five Creative. An award-winning branding and marketing firm located in the Greater Vancouver Area. He is an instructor at the University of the Fraser Valley in their Graphic Design program and does various speaking engagements and seminars every year on the topics of branding, design and marketing.