Jelly Academy: Professional Digital Marketing Certification Course

Event date: April 30, 2019
Showtime: 6:30 pm-9:30 pm. Tuesday nights for 6 weeks
Location: Langley

Jelly Academy – Professional Certification Course

  • Hours: 18 hours over 6 sessions
  • Format: Every Tuesday from April 30 – June 4, 2019
  • Time: 6:30-9:30 pm, Tuesday evenings
  • Location: Langley

This course is Jelly’s foundational offering, which presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.

In this course, trainees will learn:

  1. Why every company should have a digital marketing strategy
  2. How to identify the pain points in their own company’s strategy
  3. Why it matters to have a target audience (Ideal Buyer), and how to identify them
  4. How to identify the most effective ways to reach this target audience
  5. How to set SMART Marketing goals, and quantify results to measure success


Our complete Digital Marketing Training program consists of four modules:

  1. Module 1: Social Media
  2. Module 2: Digital Ads
  3. Module 3: Public Relations
  4. Module 4: Content Marketing


This training is primarily hands-on. Assessment methods therefore include:

  • Adequate completion of homework given in all modules
  • Completion of Google, Facebook and Hootsuite certificate

Optional: There is an additional 22 hours of instructional time provided via video training and readings to help you achieve further certificates by Google, Hootsuite and Facebook.

Cost: $2,750

HAVAN Members receive an exclusive $500 discount by entering HAVAN500 in the promo code when registering online.

Learn more about Jelly’s Digital Marketing Certificate.



Leverage grant funding to support professional development for you and your staff, which could amount to more than $1000 in savings per student.  This grant is competitive and limited so if you are interested in applying, please see the steps below.

1) Get a BCeID Account It is CRUCIAL that you look at the requirements and have the required info before applying. The process of getting an account is quick (approx 5-10 minutes), however should the info inputted into the account request form differ from what the government has on record, it could take up to 3 weeks for you to be able to activate the account affecting your ability to successfully applying for the grant. Conversely, if you have the info, the account can activated immediately.

2) Active Business License for 2018 and 2019



To ensure HAVAN members have the guidance needed to apply for the grant, while it is still available, Jelly Marketing has teamed up with Granted, the local experts on grant applications.  Once you have set up your BCeID account and confirmed your business license, you can connect with Granted by completing this online form and they will take care of you from there.





Who Should Attend

This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing, and will be able to immediately implement learned concepts in social media, digital ads, public relations and content marketing.

Event Agenda

Required Course Materials:  See Further Reading below


Course Requirements and Evaluations:

You will receive the Jelly Academy Digital Marketing & PR Certificate for attending all 6 classes. Additional certifications (online) will also be helpful in determining your level of aptitude.

Your certificate will include a grade depending on how many of the 6 certificates you completed.

For example:

  • 6 certificates completed –  A
  • 5 certificates completed –  B+
  • 4 certificates completed –  B
  • 3 certificates completed –  C+
  • 2 certificates completed –  C
  • 1 certificates completed –  C-
  • 0 certificates completed –  D

You have up to 30 days upon completion of Jelly Academy to request and use your certification codes.

Proposed Course Outline:

This schedule is very tentative and designed to provide an overview of the types of topics that we will be covering. The upcoming schedule will be reviewed at the beginning of each class.

Note: Students are requested to read the suggested readings that will be covered in each session prior to class.


Before Classes Begin

Further Reading

6 Free Online Courses from Hootsuite


Week 1

  • Overview and Syllabus,  
  • Intro + Welcome – Digital Marketing Strategy
  • Social Media Marketing


Further Reading

Week 2

  • Facebook Ads

Suggested exam to take this week

Further Reading


Week 3

  • Google Analytics and Reporting
  • Google Adwords (Search & Display)

Further Reading

Suggested exams to take this week

  • Google Analytics
  • Google Mobile Advertising

Week 4

  • SEO

Suggested exams to take this week


Week 5

  • PR Overview
  • PR Strategies


Suggested exams to take this week


  Week 6

  • Video
  • Content (Blogging, email etc.)


Suggested exams to take this week


Jelly Instructors

  • Darian Kovacs, ,Principal + Director of Strategy, Jelly Marketing

    Darian brings over 15 years of experience in marketing, communications and public relations. Throughout his career, he has also been a founder and board member of various foundations and charitable organizations. Through his award-winning company, Jelly Marketing, Darian has worked with various local, national and global brands building and executing on their digital & PR strategy. He co-founded the Canadian Internet Marketing Conference and he’s been featured in BC Business magazine, Business in Vancouver and on the Canada Post training circuit. He is a contributor with Small Business BC, Entrepreneur, and both Rogers and Shaw’s Business Resource Centre on topics of Social Media and PR. Being both an educator and practitioner, Darian’s mix of stories, practical examples and takeaways leaves audiences feeling inspired and equipped to implement social media and PR strategies into their organizations

  • Sullivan Geneau, Digital Ads + SEO Coordinator, Jelly Marketing

    Sullivan comes all the way from Calgary, AB, with a background in digital affiliate marketing and door-to-door telecom sales. He understands what drives consumer impulse and knows how to drive a click. He spent his adolescent years in Muscat, Oman, and brings his unique perspective to the Jelly team. In his free time, he enjoys producing downtempo music, lifting heavy things, throwing discs really far, and carving through moguls.