Til Death Do Us Part: Creating a WOW Customer Experience From Prospecting to Retention
True sales success begins when organizations become crystal clear about: a) how they help people; b) who/where those people are; and c) how they will impress every step of the way throughout the customer journey. In this seminar, Shannon will share real life examples of how embracing this sales philosophy helped her and her teams achieve record-breaking results, and challenge participants to start thinking about their own sales processes and systems a little differently.
- Understand the importance of having clearly defined target market(s)
- Explore the customer journey from prospecting to “maintenance” / “referral”
- Identify customer-facing roles and ensure the customer experience doesn’t waver
- Create memorable customer interactions without breaking the bank
- Participants will also walk away with a work booklet to continue to contemplate their own customer journey
GVHBA suppliers are encouraged to attend
7:30am: Registration Open & Breakfast Served
8:00am-12:00pm: Course, Including Q&A
Shannon Johnston is the founder and chief consultant of SBMO Consulting, a boutique sales and marketing consulting firm based in beautiful British Columbia. SBMO, an acronym for Small But Mighty One, was a nickname given to Shannon early in her career. At only 5 feet tall, it not only represents her but also the organizations that Shannon loves to help.
Shannon’s fascination with the potential of small and medium sized organizations began in early the 2000s, when she found herself living in a small town in Staffordshire, England. It was then that she had the opportunity to participate in the rapid growth of a small mail-order vitamin company; a company that began in pop-up market stalls throughout the UK and, during Shannon’s employment, celebrated its one-hundred-thousandth customer in its own state-of-the-art building. 6 years later marked the company’s one millionth customer and the company is still growing and thriving today!
On a mission to gain further expertise in business, Shannon returned to Canada in 2004 and obtained a Marketing Management Diploma and a Bachelor of Business Administration Degree, winning numerous awards including the Dean’s Medal for highest academic achievement. She also volunteered as a peer tutor and founded the BC HRMA Roundtable for New Professionals.
Shannon has held several sales and marketing leadership positions in industries including contract manufacturing, consumer packaged goods, logistics, and marketing, experiencing both the pathways to success and major roadblocks that small and medium sized businesses can face. She now works as a consultant with the owner/operators and business leaders of SMEs on setting meaningful mighty objectives and then setting the plans, systems, tools, and teams to help them achieve those objectives.